Aug 27, 2011

Publishing with a Small Press--Pros and Cons

So, you wrote a book and now you want find a home for it. Let's assume you're not interested in self-publishing. Let's also assume you've tried the large publisher route, you're writing something big publishers won't take a chance on, don't have the patience to wait on a big publisher, or you believe ebooks are the wave of the future.
Should you consider a small press or e-publisher and why? Here are some of the pros and cons of small presses to help you make your decision. In this case, I'm referring to small presses that are primarily epubs, as opposed to small presses that do print runs.

Pros (What working with a small press can do for you):
  • Provide a viable option for books that don’t fit into a New York slot. (Small pubs can afford to take risks). Many small presses concentrate on niches which aren't served by NY publishers. Equestrian fiction definitely fits into this.
  • Gain valuable experience (which can look good to a large publisher).
  • Learn to promote your book and yourself.
  • Gain experience working with editors and publishers on professional duties such as cover art and edits.
  • Prove you can meet deadlines.
  • Provide encouragement to finish the book and write more books.
  • Build name recognition the publishing business.
  • Improve writing and editing skills by working with other authors and your editor.
  • Reduce the number of discarded and destroyed paperbacks. GO GREEN!
  • Make valuable contacts with other authors and the book publishing industry.
  • Build confidence in your writing.
  • Enjoy less pressure.
  • Enjoy more creative freedom.
  • Allowed more time to develop as an author even if your book sales are slow initially.
  • Receive more personal attention from publisher and staff (depends on the publisher)
  • Easier to find your books, longer “shelf” life, don’t go out of print.
  • Have a quicker turnaround from submission to publication.
  • Write shorter works so you can write more books. You're not expected to write a novel-length book every time.
  • Provide another publication outlet for category novels.
  • Build a reader base.
Cons (Disadvantages of a small press):
  • Low pay and royalties, in many cases, considering the time investment by the author.
  • Risky if the small press isn’t stable and established. Yet, in this economy, NY is risky as editors move around and lines close all the time. They may tie up your book for a few years and never publish it.
  • Time-consuming, as you often perform the tasks large publishers would do for you, such as promotion, blurbs, cover art suggestions, etc.
  • Lower quality of editing in some cases.
  • Limited chance for the book to be in bookstore because they're usually print on demand and not all small presses send their books to print.
  • Requires extensive research of different companies. (Not all small presses are created equal in royalties, editing, and business practices. Talk to authors, do a background check, search the Internet)
  • Limited possibilities for booksignings.
  • A smaller market of people to buy your book. Even though the Internet should be a large market, it's very hard to target your promotion to the right readers.
  • Limited distribution for your book.
  • Lack of respect in many circles, including professional writing organizations. You may not be taken seriously by fellow authors and considered more of a hobbiest than a professional author.
  • Limited reviews—may be harder to get reviews
  • Exclusion from many contests, as you may find yourself in a no-man's land between not published and published.
  • Print-on-demand books costs 2 to 3 times more than regular pocket novels.
  • Expectation that you will write more books than you would with a larger press.

4 comments:

Gregory Payne/Alex Carreras said...

Great post. Thanks. The Pros outweigh the Cons, at least for me.

Katey said...

I've talked to a couple of folks recently about this very thing, and this list is pretty much exactly what we all came up with... except in a much less organized way. Niiiice.

Many small presses concentrate on niches which aren't served by NY publishers.
This was really the thing that changed the way I thought -- particularly with the horror stuff I write. When I first began writing seriously, I know it sounds stupid, but I didn't realize just how much content affects whether or not something will sell in NY.

But the small presses know their audience, and they choose their authors carefully. Yeah, you have to be careful, but it's this great homecoming feeling, finding a publisher who actually gets the weird stuff.

Kayelle Allen said...

When I first started writing, I assumed small press would be my stepping stone to big press. The ebook revolution has changed my viewpoint entirely. I'm no longer focused on "big books" at all. Epress has so much more freedom to offer that I'd be crazy to limit myself by going the other direction. Well organized post. :)

Crystal Kauffman said...

This is a great post and it's wonderful that someone finally "said" it. I agree the pros outweigh the cons and a lot of those cons are the same for larger houses. NY published authors are still expected to do a lot of their own promo. Many NY houses will only publish some of their authors in trade paperback (Berkley heat, for one) Just because a book is in a bookstore doesn't make it more accessible. How many brick and mortar bookstores still exist? They used to be on a lot more American corners, but recently so many have closed down I'd have to make a long drive just to get to one. Amazon has been my physical book store for a long time. Kayelle summed it up for me quite well, because I'm also one of those authors who doesn't have the patience to wait a year for a NY house just to get back to me on a first contact. No thanks, I love my small presses, and all my editors are fabulous.

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