Jul 15, 2010

The Book as Film


I've been experiencing a writerly...ennui as of late.

I hesitate to use the dreaded "B" word. Burn out. I hesitate to use it because once the word takes spectre-like form in my brain it's liable to be haunting me for months. But I also hesitate to use because it's not exactly accurate. It's not that I don't have ideas anymore or can't remember how to write. It's not that the work isn't any good. It's as good as it ever was (which I guess was always a matter of opinion anyway). It just takes more effort. Like having to peddle a flying machine rather than using wings. I can still get airborne, but flying isn't quite as fun.

No, the only word I can think to describe this is ennui. I don't feel like writing. If I make myself write -- which I have to do of course, since I have a million deadlines and a mortgage that depends on me meeting them -- the work is fine. It's slow, granted. I'm only doing 1 - 2K a day. But since that's the schedule I recommend to my writing students, it's a perfectly respectable -- and productive number.

It's not that I want to go do something else. I can't think of anything I'd rather do -- other than swim, watch movies, eat, drink wine, and read. So one of these days I'll probably do a post on burn-out and how to reset your creative buttons. One thing I find useful is to go do something else creative, and to that end I've been experimenting creating book trailers.

I'm not sure when the idea took root exactly. I've been reading a few articles on promotion and book trailers are one of those things getting a fair bit of press. The New York Times had an article this week on authors doing a "star turn." You know, those trailers where the author gets up and reads from her book or discusses how she came to write it -- those are actually the most prevalent trailers and probably the least effective.


Anyway, I started out trying to hire someone to do a couple of trailers for me, but as I studied trailers and got pricing from folks, I couldn't help thinking how neat some of these trailers were and how FUN it would be to put something like that together. And of course as I was studying all these sites I kept coming across How To articles on doing book trailers yourself, and several of them pointed out that most of us already have some limited movie making softwear on our computers.


Well, say no more, say no more!


One of my best tricks for battling burn-out is to simply throw myself into some other creative endeavor. Music is always a good one. I'd love to paint, but I'm not painter sadly, despite a lot of art classes and the fact that nearly everyone in my family can draw or paint. Anyway, I started playing around with doing my own book trailers. Now, I won't pretend that the results are professional-looking. For one thing my trailer is too long, for another, it's too busy, and for a third, I don't know what the heck I'm doing, but I had a lot of fun with it. And, oddly enough, it revitalized my enthusiasm for this particular book, The Darkling Thrush.


Best of all, it resparked my creativity. It was relatively easy to do, too. Of course that's probably apparent from the quality of the thing, but hey! So without further adieu, my first book trailer.

8 comments:

Anonymous said...

Love it, Josh! And I can tell you're excited, so your creative switch sounds like it's working which is VERY good news. ;)

Lynn Lorenz said...

Very nice, Josh. It's only a tad long, tho. LOL!

I've done a few trailers myself, but honestly, I couldn't tell you if they did anything for sales or not, but they were a blast to make!

Doing anything creative is good to get jump started again. Sometimes, when the "blahs" hit me, after I force myself to write, I get into the groove. Other times, I need to do something else - and working with other writers - catching their energy and excitement about their projects - somehow gets my enthusiasm up and running.

Great post.

Barbara Elsborg said...

I enjoyed that Josh. I think I've fought shy of trailers because I have this image of my characters in my head that I can never match in real life. Consequently book covers are almost always a little disappointing (except for my Loose-Id ones - also Croco designs)- and I have a feeling if I made a trailer, I'd take so long to find the hunk or hunks I liked, I'd have given up the will to live.
Does the face of the model(s) matter to you?


Hey - how come my word verification is 'screw' - someone trying to tell me something?

Josh Lanyon said...

Thanks, Missy. It's been very relaxing, I have to admit. Not least because it forces me to sit still and listen to music and really study pictures. Very good for the creative brain.

Josh Lanyon said...

It is long, Lynn. About 75 seconds too long, I know. But I love the song so much. I've been comparing music videos with book trailers and I think that's probably more the way to go. Most book trailers are dreadful. (I've watched about two hundred of them during the past week.)

That was one of the points of the NYT article -- that it's very difficult to actually correlate book sales and trailers.

I agree about catching energy from other writers. Sometimes just getting together with writing friends is the best way to kick start that creative generator.

Josh Lanyon said...

Barbara, at first that did bother me, but I've come to see the trailer as almost a separate creative entity -- much like a music video doesn't have to do a lot with how you respond to a song or your own associations for the song? It's just a different presentation.

In a lot of these videos the "characters" aren't even the same models through most of the trailer! Talk about symbolic representation. *g*

Mechele Armstrong said...

Really interesting. I've been experiencing similar feelings for the last several months. I'm finding that reading more is helping me. Maybe I should try something creative...

Josh Lanyon said...

Mechele, maybe it is seasonal. I've had more writers tell me they're going through the same thing right now!

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